Paramount Brands

Comedy Central

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About the brand

Comedy Central is a leading Pay TV General Entertainment channel and is part of ViacomCBS Networks International (VCNI). A joint venture between VCNI (75%) and BSkyB (25%), Comedy Central airs on the Sky and Virgin Media platforms. The channel broadcasts a mix of hit US acquisitions and original UK productions targeting a 16-54s-year old audience. Notable titles include Roast Battle, Your Face or Mine, Russell Howard and Mum: Globetrotters, Takeshi’s Castle, Impractical Jokers, RuPaul’s Drag Race, The US Office, and South Park. In 2019, the channel triumphed at the Broadcast Digital awards, winning Best Entertainment Channel.

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